Should You Use an SEO Professional?

You’ve probably heard the term SEO, but do you really know what it is and how to use it to your advantage? A clear understanding of SEO is vital to building a successful website. This article is the fourth in a series covering SEO for Beginners.

When setting up a new website or promoting the growth of your site, it’s worth considering engaging an SEO professional to handle the process of keyword research, optimization and content marketing. SEO professionals can handle the process of building advertisements, developing social media campaigns and creating ongoing strategies that can help pages to rank up search engines. If you’re interested in these services for your company, you might be interested in the types of advantages that a professional SEO firm could deliver for your needs:

Huge ROI

SEO has one of the best returns on investment when compared to other types of digital marketing. SEO specialists may charge just a small fee to complete keyword research, to start creating a plan to rank your page or to technically optimize your page to rank with improvement. These small changes and ongoing strategies can put your page on the map of search engines and generate a massive amount of traffic.

Keeping your rankings longer

SEO professionals know all of the latest search engine standards and will provide regular updates to you when changes need to be made. Working with professionals ensures that you can capture a great search engine spot and continue to hold it over time. This means results which are much more sustainable – especially when compared to a PPC campaign or other digital marketing effort.

Working on branding

SEO is a brand strategy that uses keywords, a writer’s voice, and a full-blown strategy that spans far out from your website. Using a professional SEO firm could place your website on Twitter, in various message boards, as guest posters on other sites and more. This means greater brand recognition by seeing your logo all over the internet for valuable backlinks. SEO professionals often have greater connections to get you these improved spots and opportunities.

A website anyone can access

SEO professionals can optimize your page to make sure it loads fast and functions well on a variety of different devices. This ensures your site will be compatible with phone and tablet browsers and easier to use through technical optimization and speed improvements. Making your site mobile friendly is vital as many people primarily access the internet on a mobile device.


Consider these key points when deciding whether to use an SEO professional for your website.


What is SEO?

You’ve probably heard the term SEO, but do you really know what it is and how to use it to your advantage? A clear understanding of SEO is vital to building a successful website. This article is the first in a series covering SEO for Beginners.


SEO is a term that is commonly used in marketing online today. At its core, SEO is Search Engine Optimization. This is the process of optimizing a specific website to rank well on search engines like Bing, Google, Yahoo and so on. There are many different levels to SEO depending on what you want to rank their site on these search engines for:

Local SEO

Many website owners are interested in capturing top search engine results for their area and within their niche. This can work particularly well for new local restaurants, new local contractors and more. Making sure that a local business is able to appear near the top of local search engine results will ensure that more people will have a tendency to go and visit that location.

Keyword Targeting

Keyword targeting within search engine optimization is another big aspect of creating value on a page. This involves the process of creating high-quality content that is embedded with keywords for a site. As people begin to search for terms within the niche for a website, more valuable content that is visited often will appear highly in search engine results. Keyword targeting through content marketing and on page optimization is a strategy that many new website owners use to build their audience from search engine traffic.

On Page Technical SEO

There are a number of technical aspects that go into SEO as well. In order for a page to perform well over search engines, it has to load fast, have well-optimized images and have the ability to load well on mobile devices. All of these factors can contribute to the success of the page as well as its ranking on search engines.


As you can see, search engine optimization is a technical process that is sometimes best handled by a professional service. Keep in mind that performing poor optimization or using plagiarized content on your page can heavily penalize your search engine value so it is important to focus on creating highly optimized content which is original and valuable!

Your Selling Point

Let’s face it – the labour market is competitive. Really competitive.

No matter what you do, there are probably thousands of other people out there who are doing (or willing to do) essentially the same thing. This is true whether you’re a writer, a designer, a salesperson or a driver.

If you want to be truly successful in your field then you need a selling point. Something that sets you apart from the crowd. A reason for clients or customers to choose you instead of anybody else.

Are you doing it better? Faster? Bigger? Cheaper?

Is your range of products the widest? Do you have your own niche area of focus? Is it easier book a job through you? Do you accept more payment methods? Are you more flexible and willing to go the extra mile?

If you don’t have a selling point then stop what you’re doing and get one. Look at your competitors – what are they doing differently? What is everybody else doing? More importantly – what is nobody doing that there could be a market for?

You may think that spreading your net widest will net the greatest returns. This is true in some cases, however, more often than not specialising is the best strategy. Limiting your scope allows you to focus your efforts on a narrower area and make sure you’re the best in that area. People like experts so make this very clear. Even if other people are doing what you’re doing plus more, you will attract interest by highlighting that you focus solely on one thing. Obviously you don’t want to make your ‘one thing’ so narrow that you exclude too much of the market – sometime the only way to work this out is trial and error.

Make people want you. Instead of begging for work you should be offering your services and making it clear why you’re the best person for the job. Establish your selling point. Take control.