You’ve probably heard the term SEO, but do you really know what it is and how to use it to your advantage? A clear understanding of SEO is vital to building a successful website. This article is the third in a series covering SEO for Beginners.
Improving your Google ranking can be an extremely frustrating process, especially if you’re trying to rank your website in an extremely competitive niche. Here are some of top elements of your page that you could be forgetting when you are trying to boost your website’s rank on Google.
Meta tags, title tags and even image tags are all very important to search engine spiders. Make sure that every single page has these elements or you could be missing out on the 50 to 60 character title tag that displays below your website on a Google search engine ranking. This not only prevents many people from clicking your page but gives the search engine far less to go on when ranking your page against competitors.
Focus your keyword research
Keyword placement in your content as well as following a strategy to rank your page for popular keywords in your niche is very important. It’s going to take a lot of content and ongoing valuable content to make sure that you can rank well against your competition for a competitive keyword, but it’s well worth the effort for the amount of traffic that this can bring.
Building a site map
A sitemap or full listing of various links and pages that you control can really ease the process of a search engine spider ranking every aspect of your content. In most cases, when your page is indexed a search engine spider can forget certain elements as well as images and pages. Building up a site map as you go will make sure that every single page is indexed and ready for publishing.
Using the latest web standards
HTML 5 is the newest in web standards and creating a responsive website in HTML 5 rather than flash is a great way to make sure that all of your websites will work properly on lots of different mobile devices. Updating your website to the newest web standard is one of the only ways that it can obtain top search engine rankings.
Regularly update your content
You’re going to want to place a lot of emphasis on working on your content. Regularly updated content that’s valuable and well viewed is the only way to keep your site relevant in highly competitive niches. Content marketing will dictate the future success of your website in search engines.
Keep these points in mind to make sure your website ranks well on Google.