Advice

Should You Use an SEO Professional?

You’ve probably heard the term SEO, but do you really know what it is and how to use it to your advantage? A clear understanding of SEO is vital to building a successful website. This article is the fourth in a series covering SEO for Beginners.

When setting up a new website or promoting the growth of your site, it’s worth considering engaging an SEO professional to handle the process of keyword research, optimization and content marketing. SEO professionals can handle the process of building advertisements, developing social media campaigns and creating ongoing strategies that can help pages to rank up search engines. If you’re interested in these services for your company, you might be interested in the types of advantages that a professional SEO firm could deliver for your needs:

Huge ROI

SEO has one of the best returns on investment when compared to other types of digital marketing. SEO specialists may charge just a small fee to complete keyword research, to start creating a plan to rank your page or to technically optimize your page to rank with improvement. These small changes and ongoing strategies can put your page on the map of search engines and generate a massive amount of traffic.

Keeping your rankings longer

SEO professionals know all of the latest search engine standards and will provide regular updates to you when changes need to be made. Working with professionals ensures that you can capture a great search engine spot and continue to hold it over time. This means results which are much more sustainable – especially when compared to a PPC campaign or other digital marketing effort.

Working on branding

SEO is a brand strategy that uses keywords, a writer’s voice, and a full-blown strategy that spans far out from your website. Using a professional SEO firm could place your website on Twitter, in various message boards, as guest posters on other sites and more. This means greater brand recognition by seeing your logo all over the internet for valuable backlinks. SEO professionals often have greater connections to get you these improved spots and opportunities.

A website anyone can access

SEO professionals can optimize your page to make sure it loads fast and functions well on a variety of different devices. This ensures your site will be compatible with phone and tablet browsers and easier to use through technical optimization and speed improvements. Making your site mobile friendly is vital as many people primarily access the internet on a mobile device.

 

Consider these key points when deciding whether to use an SEO professional for your website.

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Advice

Top Tips for Ranking on Google

You’ve probably heard the term SEO, but do you really know what it is and how to use it to your advantage? A clear understanding of SEO is vital to building a successful website. This article is the third in a series covering SEO for Beginners.

Improving your Google ranking can be an extremely frustrating process, especially if you’re trying to rank your website in an extremely competitive niche. Here are some of top elements of your page that you could be forgetting when you are trying to boost your website’s rank on Google.

Your tags

Meta tags, title tags and even image tags are all very important to search engine spiders. Make sure that every single page has these elements or you could be missing out on the 50 to 60 character title tag that displays below your website on a Google search engine ranking. This not only prevents many people from clicking your page but gives the search engine far less to go on when ranking your page against competitors.

Focus your keyword research

Keyword placement in your content as well as following a strategy to rank your page for popular keywords in your niche is very important. It’s going to take a lot of content and ongoing valuable content to make sure that you can rank well against your competition for a competitive keyword, but it’s well worth the effort for the amount of traffic that this can bring.

Building a site map

A sitemap or full listing of various links and pages that you control can really ease the process of a search engine spider ranking every aspect of your content. In most cases, when your page is indexed a search engine spider can forget certain elements as well as images and pages. Building up a site map as you go will make sure that every single page is indexed and ready for publishing.

Using the latest web standards

HTML 5 is the newest in web standards and creating a responsive website in HTML 5 rather than flash is a great way to make sure that all of your websites will work properly on lots of different mobile devices. Updating your website to the newest web standard is one of the only ways that it can obtain top search engine rankings.

Regularly update your content

You’re going to want to place a lot of emphasis on working on your content. Regularly updated content that’s valuable and well viewed is the only way to keep your site relevant in highly competitive niches. Content marketing will dictate the future success of your website in search engines.

 

Keep these points in mind to make sure your website ranks well on Google.

Advice

Common Mistakes with SEO

You’ve probably heard the term SEO, but do you really know what it is and how to use it to your advantage? A clear understanding of SEO is vital to building a successful website. This article is the second in a series covering SEO for Beginners.

There are many common mistakes you can make when trying to perform search engine optimization on your website. Search engine optimization, especially from the technical side, is generally best done with the help of a service or a professional. Experts can identify a range of simple mistakes that arise with DIY jobs and help you get the best results. It’s also important to remember that many search engine algorithms are constantly updating with new standards so you need to keep an eye out for new problems to ensure you maintain your ranking.

Here are some  of the most common mistakes made with SEO:

Working with the wrong keywords

Keyword research is essential to having success within your niche. Picking keywords that have fairly low traffic can help you to rank well for those keywords but you may have difficulty actually attracting organic user searches and visits to your page. Careful planning for your keywords and making sure not to use ‘keyword stuffing’ is important.

Publishing content that’s not original and not valuable

Your content needs to be valuable for your readers and visitors to the site. Your content also needs to be about your keywords with relevant information. When you publish plagiarized content this can instantly flag your site and cause it to shoot down search engine rankings. Work at creating your own original ideas and publishing content that is interesting and engaging.

Skipping descriptions, metatags and image tags

Building alt tags, optimizing meta-tags and filling out the full description for elements of your website is extremely important. This type of optimization is commonly missed, which will ensure that many elements of your website are never indexed and the site will be effectively invisible to search engines. We will cover these topics in more detail in future posts.

Missing out on mobile

Building a page that’s not optimized with a responsive web design for mobile use can be a huge mistake. A large number of web users now access the internet primarily on mobile devices so you could be missing out on a massive number of users by failing to create a good mobile browsing experience. It’s not hard to set up and it’s very easy to test for yourself. Navigating your site on a phone and a tablet should be as easy as it is using a laptop or desktop computer. Try it now!

 

Keep these top most common mistakes in mind when planning your search engine optimization strategy. Avoid them all and you’ll start leagues ahead of your competitors.

We are working on building a database of high quality SEO service providers. If you have had a good experience or have expertise to offer to our readers then get in touch. We vet all of our recommendations so that you don’t have to!