You’ve probably heard the term SEO, but do you really know what it is and how to use it to your advantage? A clear understanding of SEO is vital to building a successful website. This article is the second in a series covering SEO for Beginners.
There are many common mistakes you can make when trying to perform search engine optimization on your website. Search engine optimization, especially from the technical side, is generally best done with the help of a service or a professional. Experts can identify a range of simple mistakes that arise with DIY jobs and help you get the best results. It’s also important to remember that many search engine algorithms are constantly updating with new standards so you need to keep an eye out for new problems to ensure you maintain your ranking.
Here are some of the most common mistakes made with SEO:
Working with the wrong keywords
Keyword research is essential to having success within your niche. Picking keywords that have fairly low traffic can help you to rank well for those keywords but you may have difficulty actually attracting organic user searches and visits to your page. Careful planning for your keywords and making sure not to use ‘keyword stuffing’ is important.
Publishing content that’s not original and not valuable
Your content needs to be valuable for your readers and visitors to the site. Your content also needs to be about your keywords with relevant information. When you publish plagiarized content this can instantly flag your site and cause it to shoot down search engine rankings. Work at creating your own original ideas and publishing content that is interesting and engaging.
Skipping descriptions, metatags and image tags
Building alt tags, optimizing meta-tags and filling out the full description for elements of your website is extremely important. This type of optimization is commonly missed, which will ensure that many elements of your website are never indexed and the site will be effectively invisible to search engines. We will cover these topics in more detail in future posts.
Missing out on mobile
Building a page that’s not optimized with a responsive web design for mobile use can be a huge mistake. A large number of web users now access the internet primarily on mobile devices so you could be missing out on a massive number of users by failing to create a good mobile browsing experience. It’s not hard to set up and it’s very easy to test for yourself. Navigating your site on a phone and a tablet should be as easy as it is using a laptop or desktop computer. Try it now!
Keep these top most common mistakes in mind when planning your search engine optimization strategy. Avoid them all and you’ll start leagues ahead of your competitors.