What is SEO?

You’ve probably heard the term SEO, but do you really know what it is and how to use it to your advantage? A clear understanding of SEO is vital to building a successful website. This article is the first in a series covering SEO for Beginners.


SEO is a term that is commonly used in marketing online today. At its core, SEO is Search Engine Optimization. This is the process of optimizing a specific website to rank well on search engines like Bing, Google, Yahoo and so on. There are many different levels to SEO depending on what you want to rank their site on these search engines for:

Local SEO

Many website owners are interested in capturing top search engine results for their area and within their niche. This can work particularly well for new local restaurants, new local contractors and more. Making sure that a local business is able to appear near the top of local search engine results will ensure that more people will have a tendency to go and visit that location.

Keyword Targeting

Keyword targeting within search engine optimization is another big aspect of creating value on a page. This involves the process of creating high-quality content that is embedded with keywords for a site. As people begin to search for terms within the niche for a website, more valuable content that is visited often will appear highly in search engine results. Keyword targeting through content marketing and on page optimization is a strategy that many new website owners use to build their audience from search engine traffic.

On Page Technical SEO

There are a number of technical aspects that go into SEO as well. In order for a page to perform well over search engines, it has to load fast, have well-optimized images and have the ability to load well on mobile devices. All of these factors can contribute to the success of the page as well as its ranking on search engines.


As you can see, search engine optimization is a technical process that is sometimes best handled by a professional service. Keep in mind that performing poor optimization or using plagiarized content on your page can heavily penalize your search engine value so it is important to focus on creating highly optimized content which is original and valuable!


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