Gigs

What is the Gig Economy?

gig economy
noun
a labour market characterised by the prevalence of short-term contracts or freelance work as opposed to permanent jobs
Oxford Dictionaries

In recent years there has been a considerable shift in the overall nature of work. Where previously almost every working person would find a job (or at least an industry/sector of work) for life, there is a rising trend towards temporary and short-term positions. In general, this represents a notable move away from certainty, security and stability in work.

While many find this prospect at least a little bit scary, it also brings many new opportunities and the potential for greater freedom, varietal and control in your work. The modern Gig Economy is fiercely competitive but presents extraordinary potential for success to those who seize their chances. Savvy entrepreneurs are the new CEOs and CFOs of their own lives. You don’t have to build up a bricks-and-mortar company or sacrifice your work-life balance to be your own boss.

“This on-demand, or so-called gig, economy is creating exciting economies and unleashing innovation. But it is also raising hard questions about workplace protections and what a good job will look like in the future.”

Hillary Clinton

To realise success in the Gig Economy, you need to first understand what it is and how it’s different from the way in which previous generations have worked and lived.

The rise of the Gig Economy is in large part a result of rapid advances in technology. In particular, the ubiquity of high-powered personal digital devices (i.e. smart phones) with constant global access to the internet has created a web of electronic marketplaces that never close. It’s easier than ever to establish yourself as an independent contractor and market your services directly to millions of potential customers.

To be continued…

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